Skip to content
And the story begins...
I fell in love with the power of Jewelry from a very young age. The way it transforms one's personality and sometimes, one's confidence and the ability it has to make one feel they are ENOUGH is truly Magical. So when I finally realized that I could try my hands and design mind into empowering people in a tiny way, I took the leap and started to learn and make Jewelry.
I was in L.A on the sands of Venice Beach right outside my rented apartment when I was thinking about everything Branding. From Colors, to Logos , from a brand name to what designs i wanted to make, etc, etc. My husband and me were also working on paperwork to move to Montreal for a few years at that time so I wanted my brand name to encompass everything magical from the shores of L.A to the Snowy Skies of Montreal and that is when 'Sand and Snow Jewelry' came ever so naturally to my mind :)
Brand Colors & Font - This was an exciting part of the Branding process as I love colors and I must say that, I did have a tough time choosing between Gold and this Electric shade of Blue that I finally gave in to. I wanted a Power Color but it also had to Vibe with my Brand name, kinda like how all the pieces of a puzzle fall into place. When it came to the Font, initially, I went with a flowy and chill looking one but when my jewelry started selling and I knew it was time to build my own website, I wanted a Font that would look powerful but at the same time, be available with most Design apps/softwares.
Brand Logo - Another exciting part of the Process because it involved design. Did I mention, I Love Designing?! I started sketching a few design logos and came up with this one in the first 10 design attempts, which sorta cemented my decision in choosing it (I tend to listen to that inner voice, especially when it comes to Design). This logo of mine is designed in a way to depict a Diya (hindi), which means, a small cup shaped clay lamp which in Indian culture, symbolizes Light and Hope.
Brand Vibe - I always think of my brand to be a Power house for jewels that can live on forever. I want my pieces from Sand and Snow Jewelry to be seen as TIMELESS. Quality is super important to me and hence, I work with very few Lapidary artists to handpick my stones and all the work is done by myself, in house, from designing to finishing (except for casting as that would take a lot of time from actually making the jewelry). I have and continuously work on the representation of my Jewelry brand and want it to stand and support social causes that have strung a cord within me at some point and at some level. With time, I keep learning so much about my customers and what they love and want from Sand and Snow Jewelry. Eventually, I swapped my brand colors and added three droplets to the logo, as that too, felt so organic. This journey has been one of my best and I want to be travelling on this one, always.
If your in two minds to open a shop, my advise, would be, just Jump! If its meant to be, you will see the different stages falling into place automatically within the first year itself. And most of all, enjoy it all, each and every stage.
